Dell has finally overtaken its arch-rival HP in the desktop PC segment on September quarter of 2010 and came out No.1 in terms of overall shipments including laptops. Higher marketing spending and better product promotion strategies helped Dell achieved this success over HP.
Market research firms IDC and Gartner shows DEll gaining 17% of market share against HP’s 13-14% in September of this year. IN IDC’s study released on Friday, Dell gained primarily on desktop sale at Indian market for the first time with 9.8% on market share, followed by rival HP on second, and Acer on third.
The takeover of market share is considered by Dell a sea-change and breakthrough from the year-ago period when Dell was behind 6% from HP’s 16% market share, while Dell struggling with 10%.